Advocated for and created the Global Lead Data Scientist role, then built the data strategy, infrastructure, and team from scratch across 18 businesses. This function has been central to a major global restructuring and optimisation programme — providing the evidence base for strategic decisions across the group.
- Team: Built and lead a team of PhD-level data scientists and engineers supporting senior leadership across the group.
- Platform: Designed and built a centralised data warehouse and 20+ dashboard reporting solution — syncing hourly from multiple NetSuite instances, Shopify, and Google. Replaced all legacy reporting with a single Streamlit stack with Entra SSO and role-based access.
- Analytics: Customer acquisition cost modelling and optimisation, discount dependency analysis, basket & bundle intelligence, pricing and shipping margin modelling with statistical significance testing, vendor spend analysis. EOS L10 scorecards across all departments.
- AI: Drove AI adoption across the group and embedded LLM-assisted development in the data team (Claude Code) for faster pipeline and dashboard delivery. Stood up self-hosted local LLMs for privacy-preserving, zero-marginal-cost workloads — review sentiment, SEO copy analysis, product description harmonisation across 18 businesses — with prompts tuned per task.
- Business impact: Created a unified global data view and got it into the hands of every employee at zero cost per seat, enabling: +25% OTIF; identified £Xm (figure withheld) in excess & obsolete inventory; recovered ~1% of revenue previously lost to out-of-stock; surfaced these to support growth and directly inform the global restructuring.